Brokerage General Agent: Everything You Need to Know

Apr 15, 2022 By Triston Martin

A general brokerage agent is a corporation or someone who works for an insurance company as a contractor or independent contractor. One of the primary responsibilities of a general agent at an insurance brokerage is to make sales to other insurance brokers of various products.

Afterward, insurance products are marketed and sold to consumers by brokers. Brokerage general agents might specialize in a particular insurance segment or sell products from various insurance firms.

General brokerage agents provide a wide range of support services for individual brokers and the sale of policies. These services include accepting online applications, tracking cases, offering fast insurance quotations, and responding to concerns about underwriting criteria.

How a General Brokerage Agent Works

Also known as an insurance wholesaler, general brokerage agents can accept and place applications from independent agents on behalf of an insurance company. On behalf of the insurers they represent, they often provide underwriting and administrative services.

A general agent can often sell insurance policies and services that require in-depth expertise to underwrite. Due to the difficulty of obtaining such knowledge and the cost of in-house training, they are beneficial to both insurance brokers and insurers alike.

Who They Work with General Agency Brokerage

Like you, they work in the insurance industry, and so do we. Employee benefits brokers and financial advisers are just a few of the people we engage with daily. Every agent type comes to us for a different set of reasons, but they are all hoping to get some assistance in selecting the perfect product for their client.

As a career agent from Northwestern or a P&C agent with a direct Cincinnati Life appointment, many of you have direct access to a few Life Insurance companies. If you're not happy with your primary service providers, your BGA can step in to help.

Before applying, we may assist you in identifying potential clients who would be a better fit for one of our firms. You may not have been aware of other goods and carriers that we can find for your clients' protection.

What Kinds of BGAs Exist?

Brokerage general agents can be divided into two categories. Both have their advantages and disadvantages. Having sales agreements with carriers like Northwestern and MassMutual, major BGAs can provide incentives and commissions that tiny BGAs cannot match.

A long-term partnership with a BGA partner that cares as much about your customer as you do may be built with a tiny BGA. A smaller BGA will often be sought out by career agents who have access to the larger BGAs.

Additionally, major BGAs can provide proprietary software. For its agents, they have developed special tools and resources. Small BGAs commonly use insurance products like pipeline, twin flex, and applicant to assist their agents in becoming more technologically advanced.

Making Money as An Insurance Agent or Broker

Many small company owners use an insurance agent or broker to have their firm insured. While insurance agents and brokers perform similar roles, there are key variances. Property/casualty insurance agents and brokers focus on this topic, except when stated.

The Agent vs. Broker

Brokers and agents serve as a link between you, the policyholder, and the insurance companies. Anyone must have a license to sell the insurance they are offering. Your state insurance department has strict rules that everyone must follow.

· Agents

Insurance agents are either captive or independent representatives of insurance firms. One insurance company's captive agent works on behalf of its clients. Captive agents work for an insurance company like Farmers or State Farm.

An independent agent represents multiple insurance companies. Insurance agencies sell insurance policies on behalf of insurers that have appointed them.

· Brokers

Brokers act as an advocate for the interests of the people they work with. They don't have the power to tie coverage because insurers don't choose them. By submitting completed applications on behalf of purchasers, they seek insurance estimates and policies from insurers. A binder signed by an underwriter from the insurer is required for a broker to begin a policy.

Brokerage General Agent Trade Associations

NAIFA, the National Brokerage Agencies, and the Independent Insurance Agents & Brokers of America are a few general industry associations and interest groups that serve general brokerage agents.

In addition to lobbying on behalf of their members, these organizations offer professional training and promote industry best practices to their members and the public.

The (SUB) for life insurance and (NAHU) for health insurance are two examples of specialty trade bodies to which general brokerage agents can also belong. Regional, state and local chapters are common for many national organizations.

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